The user defines the need
The customer arrives on the website with a question, a problem or a specific goal.
Websites
and integrations for
sales and customer service
A website can be the place where a customer not only learns about the offer, but also moves toward the right action.
DCS Studio designs websites as part of a company process, so they organise information, help the user make a decision and guide them to the right next step. When needed, the website can be connected with forms, a calendar, CRM, a database or an AI Agent.
From the first visit to the next step
A good website guides the customer through the next decisions instead of leaving them with only a list of information.
The user should quickly understand whether the offer matches their need, what they can expect and what to do next. That is why we design not only the look of the website, but the whole journey from the first visit to a specific action.
The website organises information
Content, navigation and layout help the user quickly find the right direction without searching through many places.
The system collects the needed data
A form, guided path or AI Agent can collect the information needed for further handling.
Tools exchange information
After the right integration, data can go to email, CRM, calendar, a database or another company system.
The customer moves to action
The next step can be contact, a booking, a meeting, selecting an offer or handing the case over to an employee.
What a website can do
A well-designed website can take over part of the recurring tasks and make it easier for the customer to move to the right action.
The scope of features should come from the real needs of users and the team. It is not about adding more modules, but about solving specific problems in the process.
Present the offer
Organise services, products, variants and terms so the user can find the right option faster.
Help with selection
Filters, comparisons and guiding questions can help narrow the choice and reduce accidental or incomplete enquiries.
Collect information
Forms and interactive modules can collect the data needed to prepare an answer, a booking or a further conversation.
Lead to the next step
The website can lead to contact, a booking, payment, sending an enquiry or handing the case over to the right person.
A new website or development of the existing one
Not every project requires building everything from scratch.
If the current website has a good technical foundation and allows new features to be developed safely, it can remain part of the solution. In other cases, rebuilding a selected area or creating a new architecture may be the better choice.
New website
We design the structure, content, interface and required features around a specific user journey. From the start, we can include a connection between the website, an AI Agent and the tools used in the company.
Development of the existing website
We analyse the current website and check whether it is enough to extend it with a new section, form, user path, integration or AI feature.
Rebuilding a selected area
If the problem concerns only part of the website, the scope of work can cover only the area that truly needs change, for example the offer, contact, booking, data presentation or mobile version.
PRINCIPLE
We decide whether to keep, extend or replace the website only after reviewing its structure, tools, content and project goal.
AI features as part of the website
An AI Agent can support a selected task on the website, but it does not have to take over the whole service process.
The website can present the offer and guide the user to action, while an AI Agent supports a selected part of that journey: answering questions, collecting information, helping with selection or guiding the user to the next step. Its scope should come from a specific goal, available data and the way the company works.
Possible applications
- Answering recurring questions.
- Helping users find the right part of the offer.
- Collecting information before contact with an employee.
- Organising and summarising the conversation.
- Guiding the user to a form, booking or contact.
IMPORTANT
An AI feature should have a clearly defined task, information sources and operating boundaries. In areas that require assessment or responsibility, the case should be handed over to the right person.
Connection with company tools
Integrations allow information to move between the website and the systems in use without manual data re-entry.
The website can send or retrieve selected information from the tools used in the company. The scope of such a connection depends on the technical capabilities of the system, available permissions, data quality and security rules.
CRM
Data from an enquiry can go directly to the CRM together with the information needed for further handling, assigning a person or setting the process stage.
Calendar and bookings
A calendar connection can enable date selection, transfer booking data and send confirmation.
Email and notifications
A specific action on the website can trigger a message to the customer, an employee or the right team.
Offer or product database
The website or AI Agent can use a controlled data source to present current information about the offer, availability or products.
Forms and automations
Form data can trigger the next stage of the process, for example creating an enquiry, notifying an employee or preparing information for further handling.
Data, access and technical boundaries
The quality of the solution depends on the information and systems it is based on.
Before integration, we define where the data is stored, who updates it, which information can be used and where it should go. Access should cover only the scope needed for the specific process to work.
Fixed sources
They can include website content, documents, offer descriptions, instructions and an organised knowledge base.
Variable data
Dates, availability, case status or the current offer require access to the system that stores their current version.
Permissions and security
The integration should use only the necessary permissions and should not require access to the company's entire infrastructure.
System limitations
A missing API, closed system, service limitations or unorganised data can reduce the scope or make the planned connection impossible.
The human role
Decisions requiring assessment, responsibility or specialist permissions remain with the right person.
Website and integration potential analysis
The first step is to identify the process that should be simplified or improved.
We do not start with a list of technologies. First, we check what the user needs, how service currently works, where information is stored and what result the solution should deliver.
For the first analysis, we need
- The address of the current website, if it exists.
- A short description of the offer and the key customer groups.
- Examples of recurring questions, enquiries or tasks.
- Information about the forms, CRM, calendar, email or other systems in use.
- An indication of the problem to be solved.
- A definition of what action the website should guide the user toward.
Start with a short brief.
Marcus will help you organise the basic information about the website, the tools in use and the process you want to improve.
Prefer to talk directly?
Write a few lines about the current website, the tools in use and the area that needs improvement.